About us

Our Story

Where Science Meets Innovation

Cortical Insights was founded with a vision to bridge the gap between neuroscience, technology, and human potential. With decades of combined experience in research, technology integration, and performance optimization, we saw a unique opportunity to provide businesses with science-backed strategies that drive measurable results.

Our journey began with a passion for understanding the intricacies of human behavior and applying that knowledge to improve user experiences and business outcomes. Today, we help businesses thrive by offering tailored solutions at the intersection of innovation and science.

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Our Approach​

At the Core of Every Business Is the Human Experience​

At Cortical Insights, we recognize that people are at the heart of every business. Our approach is built around understanding human behavior and optimizing how people interact with technology. By integrating neuroscience, technology, and human-centered design, we create tailored solutions that enhance performance and user engagement. Whether we’re developing apps, integrating wearables, or driving performance strategies, our focus is always on creating meaningful, impactful experiences that deliver real results.

Our Founders

Inspired by a shared belief in the power of science and technology to solve real-world challenges, we founded Cortical Insights to bring innovative, human-centered solutions to businesses looking to optimize performance and growth.

  • Profile of Josh Granek, founder of cortical insights.

Dr. Joshua Granek

CEO & CSO

With over 15 years of experience in the technology and defense sectors, Josh is an expert in integrating human factors with cutting-edge technologies. His work in project management, app development, and predictive analytics has equipped him with the tools to solve complex challenges with precision and insight.

  • Profile of Patricia Sayegh, founder of cortical insights.

Dr. Patricia Sayegh

Chief Research & Creative Officer

With a PhD in neuroscience and over a decade of experience in research and performance optimization, Patricia brings a deep understanding of human behavior and how it interacts with technology. From managing complex research projects to founding a successful food blog, her expertise spans both the science and practical application of human-centered design.

How We Can Help You

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Science-Driven Innovation

We combine cutting-edge science with practical application to deliver strategies that optimize user experience and productivity.

What We Deliver

  • User Engagement Strategies
  • Wearable Technology Integration
  • Performance Optimization
  • App Development Consulting
  • Predictive Analytics & Research Design
  • SEO & Content Strategy

Our Expertise

  • Neuroscience-Backed Solutions
  • Data-Driven Decision Making
  • Copywriting
  • Machine Learning Integration
  • Biofeedback & Cognitive Performance
  • Technology Innovation Consulting
  • Analytics & Performance Tracking

Selected Works

Highlighting Our Innovative Solutions Spanning Health, Technology, and Beyond.

logo for atmytable, a food blog.

At My Table – Allergy friendly Food Blog

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Close up of a vegan gluten-free bagel.

Created a thriving allergy-friendly blog, optimizing content, SEO, and marketing to engage a global audience of busy families

Visit AtMyTable
Empatho icon with their logo.

Empatho – Predictive Wellbeing App

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Mock up of the Emaptho App showing how weather may affect your overal sense of wellbeing.

Developed an app that uses wearable and phone data with machine learning to predict and optimize wellbeing with personalized recommendations

Visit Empatho

Whether you have a project in mind or want to explore new opportunities, let’s start a conversation.

Reach Out for Solutions

Ready to Optimize Your Business?

Whether you’re looking to enhance productivity, integrate cutting-edge technology, or leverage data for insights, we’re here to provide solutions tailored to your unique needs.

GET STARTED